PROCUREMENT SERIES: Beyond The Hype of VR & AR: What Marketers Need To Know

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Virtual and augmented reality have generated a lot of hype in the past year - and a certain degree of confusion. VR and AR show tremendous potential for engaging customers, yet brands’ first experiments with the two technologies have left marketers wanting. This session will separate hype from reality, address how VR and AR can transform customer engagement in the future, and present marketers with key factors they need to take into consideration before deciding if they should invest in AR and VR initiatives.

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Start: Friday, April 28, 2017 at 1:00pm

End: Friday, April 28, 2017 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Samantha Merlivat
Analyst
Forrester Research, Inc.