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Agency Compensation

This event is over.
Webinar Description

Agency/supplier compensation is one of the core areas of responsibility for many marketing procurement professionals.  This webinar will cover:

  • Methods of compensation, including labor-based fees, commission, fixed fees and more
  • Compensation by type of agency service including full service, creative, media, PR, etc.
  • Incentive compensation, also called "pay for performance" or "payment by results"
  • New forms of agency compensation including value-based compensation and sales commission compensation
  • Management of compensation, including frequency of compensation negotiation and use of financial audits
  • Agency cost information including agency profitability / margins
  • Compensation methods for digital (or interactive) agencies (note that this will be a topic for a full webinar in future)
  • Trends worth watching

As a follow-up to this webinar, all participants will receive a complimentary copy of the ANA publication "Trends in Agency Compensation" as well as full results of the recent (2011) digital marketing agency compensation survey.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, July 29, 2011 at 12:00pm
Ends:Friday, July 29, 2011 at 1:00pm
Presenter

Dave Beals
CEO
R3:JLB 

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