Agency Performance Measurement & Evaluations

This event is over.

Formal agency performance evaluations are considered a best practice by the ANA, and, encouragingly, they are an established policy among the vast majority of marketers.  This webinar will cover issues including:

  • The primary reasons for conducting agency performance evaluations
  • Key steps to effective performance evaluations
  • Specific qualitative and quantitative criteria used
  • Reasons some evaluations don't work or produce the desired outcome
  • Best practices for evaluating agency performance
  • Other issues including: frequency of evaluations, use of two way or 360-degree evaluations, and more

Related Content

when

Start: Friday, September 16, 2011 at 12:00pm

End: Friday, September 16, 2011 at 1:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Bruno Gralpois
Head of Global Marketing Operations
Visa Inc.
Chair, ANA Agency Relations Committee, West Coast chapter