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Agency Performance Measurement & Evaluations

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Webinar Description

Formal agency performance evaluations are considered a best practice by the ANA, and, encouragingly, they are an established policy among the vast majority of marketers.  This webinar will cover issues including:

  • The primary reasons for conducting agency performance evaluations
  • Key steps to effective performance evaluations
  • Specific qualitative and quantitative criteria used
  • Reasons some evaluations don't work or produce the desired outcome
  • Best practices for evaluating agency performance
  • Other issues including: frequency of evaluations, use of two way or 360-degree evaluations, and more

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, September 16, 2011 at 12:00pm
Ends:Friday, September 16, 2011 at 1:00pm
Presenter

Bruno Gralpois
Head of Global Marketing Operations
Visa Inc.
Chair, ANA Agency Relations Committee, West Coast chapter
  

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