EVP, Chief Strategy Officer
Integrated Media Solutions
Media Buying...What Every Procurement Professional Needs to Know About Media
This event is over.
In today's day and age, marketers involve procurement to a much greater degree in media buying. Although these procurement specialists understand the cost/value equation, as well as performance monitoring, there is a greater need for them to understand the inner workings of media. Many place the focus on the negotiated price, but there is much more to the process than just the price.
In today's Procurement Series webinar, Integrated Media Solutions will discuss the ins and outs of media... the various elements that procurement needs to take into consideration in order to optimize the campaigns they are working on. It's not just the best price, but also various factors like formats, pricing, demographics, psychographics, and geographics... all of the things that are specific campaign and can help make it successful. It's no longer the same playing field as it was 15-20 years ago, as it goes well beyond traditional media.
Start: Friday, February 14, 2014 at 1:00pm
End: Friday, February 14, 2014 at 2:00pm