How Do You Know You're Choosing The Right Partner (Procurement Series)

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Studies have suggested that smaller agencies are more cost effective -- with labor billing rates one half or one third of their larger brethren. Often negotiated costs (or agreed costs) allow Marketing Procurement to utilize that data as their new baseline(s). This webinar will discuss how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit. Many clients need the services a large agency offers, and if clients are looking for a smaller agency merely on the basis of cost-savings they will likely not achieve the results they want. Each agency partner has a unique proposition -- a vision built around the particular talents of that team. You are usually buying into specific people and talent, not a system. So, in many ways, hiring agencies is much more like hiring an actual employee -- a member of your team -- than it is like hiring a vendor.

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Start: Wednesday, March 14, 2012 at 3:00pm

End: Wednesday, March 14, 2012 at 4:00pm



Brett Colbert
MDC Partners