How to Make the Most Out of Your Ad Production Dollars (Procurement Series)

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Jillian Gibbs, Founder, CEO at Advertising Production Resources (APR), will discuss how the demands of the current economy have created a need for greater efficiencies, a need to refresh content, and a need to "work smarter." She will highlight the basics of boosting efficiencies, provide insights on the key cost drivers and optimizers, and reveal the key industry trends for 2013 which can lead marketers to production innovation.