How To Better Allocate Media Dollars B/t TV, Online & Print

In a routine day, consumers watch TV, read magazines and newspapers, surf the web at home and at work, and are connected to their smartphones. So why are we still marketing by platforms? Why aren't we instead thinking about how to most effectively reach people as they go about their daily lives? Join Nielsen and Yahoo! for the premiere of the "Smarter Mix" analysis - utilizing best-in-class cross platform planning tools, learn how to more efficiently allocate dollars between daily media platforms (TV, Online and Magazines) to create higher impact campaigns and maximize core brand metrics and campaign reach - all without costing you a dime.

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