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A Taste Of How The Coca-Cola Company Is Using Social Media Marketing To Connect With Consumers (Digital & Social Media Series)

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Webinar Description

In the social media revolution of the 21st century, how does a 124 year old global enterprise evolve its communications? Creating captivating, compelling content in the social media space that drives brand awareness, purchase intent, and connects with consumers is one of the key objectives of The Coca-Cola Company. Discover how Coca-Cola is connecting with their consumers and participating in online communities.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, May 30, 2012 at 3:00pm
Ends:Wednesday, May 30, 2012 at 4:00pm
Presenter

John 'JD' Doughney
Senior Social Media Manager
The Coca-Cola Company

Laura Houghton
Senior Social Media Manager
The Coca-Cola Company

 

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