Brittany Tall
Digital Media ManagerÂ
MillerCoors LLC
Â
This event is over.
Keystone Light has a new spokesman, Keith Stone—an average guy with an above-average "smoothness." MillerCoors wanted to highlight the 'always smooth' essence to life in their Keith Stone character that was impactful and relatable to the Keystone Light drinker. Discover how MillerCoors used the Keith Stone character to engage with fans through digital and social media.
Start: Wednesday, July 11, 2012 at 1:00pm
End: Wednesday, July 11, 2012 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Brittany Tall
Digital Media ManagerÂ
MillerCoors LLC
Â