MillerCoors Engages With Fans In The Digital & Social Media Space With A New Campaign (Digital & Social Media Series)
Keystone Light has a new spokesman, Keith Stone—an average guy with an above-average "smoothness." MillerCoors wanted to highlight the 'always smooth' essence to life in their Keith Stone character that was impactful and relatable to the Keystone Light drinker. Discover how MillerCoors used the Keith Stone character to engage with fans through digital and social media.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 11, 2012 at 1:00pm|
|Ends:||Wednesday, July 11, 2012 at 2:00pm|
Digital Media Manager