| |
 

MillerCoors Engages With Fans In The Digital & Social Media Space With A New Campaign (Digital & Social Media Series)

This event is over.
Webinar Description

Keystone Light has a new spokesman, Keith Stone—an average guy with an above-average "smoothness." MillerCoors wanted to highlight the 'always smooth' essence to life in their Keith Stone character that was impactful and relatable to the Keystone Light drinker. Discover how MillerCoors used the Keith Stone character to engage with fans through digital and social media.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 11, 2012 at 1:00pm
Ends:Wednesday, July 11, 2012 at 2:00pm
Presenter

Brittany Tall
Digital Media Manager 
MillerCoors LLC

 

Content for this Event

All Upcoming Webinars

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See all events