MillerCoors Engages With Fans In The Digital & Social Media Space With A New Campaign (Digital & Social Media Series)

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Keystone Light has a new spokesman, Keith Stone—an average guy with an above-average "smoothness." MillerCoors wanted to highlight the 'always smooth' essence to life in their Keith Stone character that was impactful and relatable to the Keystone Light drinker. Discover how MillerCoors used the Keith Stone character to engage with fans through digital and social media.

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when

Start: Wednesday, July 11, 2012 at 1:00pm

End: Wednesday, July 11, 2012 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Brittany Tall
Digital Media Manager 
MillerCoors LLC