Marketer Member Briefing - Transparency

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This webinar is only available to ANA Marketer Members.

Revealed: Key Findings from ANA’s Media Transparency Study

An independent study commissioned by the ANA revealed that a wide range of non-transparent practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem. The comprehensive study, conducted from October 2015 to May 2016, revealed that senior executives across the agency ecosystem were aware of, and mandated, some non-transparent business practices. In this webinar, Richard Plansky, executive managing director of K2 Intelligence, which led the fact-finding effort, will provide background on this important industry initiative and share key findings from the study.