Best Practices in Internal Communications

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Unlike those involved in external branding, professionals working in internal communications rarely see what their peers at other companies are doing. The first half of the webinar will share best practices collected from national and global brands in a range of communication channels, from employee intranets to mobile programs to word of mouth. We'll also review some of the most common internal communications mistakes made by many large brands.

The second half of the webinar will be devoted to particular challenges shared by many companies, such as:

+ Communicating with non-desk employees who don't work on computers

+ Bringing company values to life for employees+ Uniting employees working in multiple locations

+ Creating employee buy-in for change management initiatives

+ Building an internal culture that supports the external brand

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Start: Wednesday, February 1, 2012 at 1:00pm

End: Wednesday, February 1, 2012 at 2:00pm



Kara Bullock

Senior Vice President and Account Director

As Senior Vice President and Account Director, Kara provides strategic direction for all of Tribe's accounts. She's also a people person. When she's not building client relationships, developing new business or helping clients create strategies and programs that will engage their workforces, Kara also takes a leading role in developing our own talent.

Kara joined Tribe from a|i|m Marketing Solutions, where she served as Group Director and lead strategic planning for accounts like SunTrust Banks, Stanley Tools and Mighty Auto. She has a thorough background in sports marketing and as Group Director co-managed a sponsorship and event management budget of over $10 million. Previously, she served as a Senior Account Executive with The GEM Group where she managed accounts for brands like Domino's Pizza, Coca-Cola, Hardee's and Six Flags.

Kara graduated from West Virginia University with a BS in Sport Management and a minor in Communications. In her spare time, Kara enjoys spending time with her family, enjoying the outdoors and traveling. She's also actively involved in a number of professional organizations, including Women in Sports and Entertainment, the Atlanta Sports Council and the West Virginia Alumni Association, to name a few.

Lindsay Podrid

Vice President and Creative Director

As creative director, Lindsay drives the day-to-day creative work at Tribe. Her high taste level and problem solving abilities are a huge part of Tribe being able to deliver such high-caliber work to clients. She offers seemingly contradictory expertise, from being both an aficionado of old typestyles and an up-to-the-minute resource on electronic media and technology. She has both an artistic temperament and a keen business mind. She paints her toenails pink and drives a 1976 Toyota FJ40.

Before joining Tribe in 2007, Lindsay was the creative director at InovaOne, managing a studio of designers. She also has worked in the magazine industry at both Graphis and Paste magazines.