Effective Messaging for An Online World

The number of people online today is staggering; over 250 million in North America, over 400 million in Europe, and over 700 million in Asia. In the US alone, penetration has reached 74%. Even more stunning is the growth of online social media. In June of last year, Facebook surpassed MSN with 113 million people in the US interacting on their service - and with subscriber growth of over 60% in the first 6 months of the year, no wonder everyone is talking about it.

The media platforms we grew up with, Print and TV, aren't keeping pace. Print readership is on a steep and steady decline. TV still has broad viewership, but with fragmented individual media consumption behavior patterns i.e., DVR program recording, and fast forwarding or muting through commercials.

So where is a company, an organization, a professional, or a marketer to go to achieve effective outreach? Where can you spend money and effort and get a reasonable or even impressive result? The only option is to go where your audience is, and where they're actually paying attention. That platform is on-line. And messaging online is different.

In this webinar, Rob Sherman, vice president of the web-centric marketing firm Moncur Associates and a widely experienced media and technology professional, will guide us through an overview of how messaging online has to be constructed to be successful and relevant. You will learn about identifying the right language and tone, setting the proper pace, the elements of good design, and more.