9 Common Email Marketing Mistakes and How To Avoid Them

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As an email marketer, it's likely you often struggle with certain aspects of your campaign strategy, whether it's deliverability, mobile, creative, social integration or other.  It is also possible that you may not be aware of some mistakes many marketers are making when it comes to email. 

Often times, identifying the problems is not the issue; it's figuring out what you can do to solve them quickly, and start see improved results. No matter wh at level of email marketer you are, we all have room for improvement. Email is part of the ever changing digital landscape, its use and effectiveness for marketers must always be refined. 

In this webinar, we'll not only be discussing 9 email marketing mistakes that many marketers are making, but also focusing on tactical ways to improve on each critical area of campaign planning and execution. Topics will include deliverability, social, frequency, testing, metrics, mobile and many other key elements of email marketing.

Join us and learn how to take your email marketing to the next level.


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Start: Wednesday, May 4, 2011 at 1:00pm

End: Wednesday, May 4, 2011 at 2:00pm



Greg Cangialosi













CEO - Blue Sky Factory, Inc.


As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com / Blog - blog.blueskyfactory.com