What You Won't Learn About PR From Watching Mad Men
5 Ways Advertisers Can Optimize Marketing Public Relations Efforts and What Mistakes Not to Make
While there is no highly-stylized, retro, award-winning, weekly drama about the public relations industry yet, there is an upcoming ANA Webinar that begins to demystify the "black box" that is public relations.
During the last several years, many marketers, and even adman Don Draper toward the end of last season, have taken notice of public relations and how, when strategically integrated, it can help them achieve their goals. From understanding and ensuring PR's seat at the table to learning about how to best challenge PR folks much like you do ad creatives, this fast-paced session provides some pragmatic advice about how to optimize public relations for your next integrated campaign.
Session topics include:
- Ensuring/understanding PR's seat at the table
- Understanding what is and when it's newsworthy
- Why and what ideas are best for integration
- Why when all you have is a hammer, everything gets treated like a nail or PR is more than publicity
- Getting specific about PR success
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, June 29, 2011 at 1:00pm|
|Ends:||Wednesday, June 29, 2011 at 2:00pm|
Pete Brace is a Chicago based public relations professional who has counseled some of the world's greatest consumer brands both agency and client side during his 20 plus year career. Most recently, Pete served as director of communications and influencer marketing for The Gatorade Company, a division of PepsiCo during the brand's recent successful transformation. Prior to joining PepsiCo nearly 7 years ago, Pete led the food and nutrition practices for two of the three global public relations agencies for which he has worked: Burson-Marsteller, MS&L, and Ogilvy Public Relations. Pete holds a master of arts degree in public relations from Michigan State University and graduated with honors in journalism from Drake University.