The Winds of Change: Market Research

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Think back 10 years. No broad­band, no social media, no smartphones, no LED TVs or DVRs, no iPads. And who had heard of MROCs, neuroscience, consumer listening, online ethnography, crowdsourcing or virtual shopping? What will the next five or ten years mean for Market Research? We are facing several Winds of Change that have huge impact on our profession - to borrow from Andy Grove's "Only the Paranoid Survive", Market Research is approaching a strategic inflection point. 

The webinar will address the following winds:

Delivering More With Less:  The C-suite is demanding more. The future is about "getting the business", being a consultant, sharing, synthesizing, storytelling and taking a stand.  But don't expect a bigger budget to achieve this! 
Do-It-Yourself Research:  DIY is growing fast.  What's going on, what are the risks and opportunities, the early successes?
New Modalities:  There is more innovation in research methods now than at any time in our history!  What's the taxonomy of new modalities?  How do you integrate them? 
The River:  This expression came from a project looking out to 2020 (published in JAR March 2011). It refers to a mighty, organically growing river of information with thousands of tributaries - and a world in which perhaps 80% of information needs will be solved by fishing the river rather than by commissioning a new project. 

New Talent for a New Age:  The future of market research talent lies with management consultants, polymaths and specialists. Why do we say this? What do you need to do?

The New Global Middle Class:  By 2030, 93% of the world's Middle Class will come from emerging economies!  

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Start: Wednesday, July 20, 2011 at 1:00pm

End: Wednesday, July 20, 2011 at 2:00pm



Simon Chadwick & Ian Lewis










Simon Chadwick, Founding Partner - Cambiar

Simon Chadwick is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, a $400 million market research and consulting company. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive and successful research companies in the UK, U.S., Europe and Asia. Before joining NOP, Simon ran a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia. In his 33-year career in the market research industry, Simon started a number of successful companies as well as becoming known for his ability to restructure and "turn around" companies facing difficulties.

Simon is active in the leadership of the market research and marketing industries; he was 2004 Chair of CASRO (the Council of American Survey Research Organizations) and was a member of the Board of Trustees of the Marketing Science Institute. He has also been a member of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington.

In addition to his role at Cambiar, Simon is Editor-in-Chief of Research World, ESOMAR's global magazine dedicated to stimulating challenging debate about the role of survey research in commerce and society. He also serves on the Board of Directors of a number of research-related companies.

Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.




Ian Lewis, Director of Research - Impact Consulting

Ian is Director, Research Impact Consulting for Cambiar LLC, a management consulting company for the market research profession and industry.  He previously led Consumer Insight and Strategy functions for Time Inc., where he was VP Consumer Research & Insights from 1995-2009; Sterling Winthrop; Pfizer, and Unilever.   He began his career as a statistician in Unilever R&D.

In 2010 Ian published articles about Research Transformation in ESOMAR's Research World and Quirk's.  He is a co-author of the March 2011 Journal of Advertising Research article "The Shape of Marketing Research in 2021".  In 2011 he was awarded an ARF "Great Mind Award" for his work with the ARF Research Transformation Super-Council.

He is a Board member of Green Book, and a former Board member of ARF and NY AMA.

Ian has a MS in Statistics and BS in Mathematics from Southampton University, England.