Media Targeting Strategies for Tough Times
One of the most effective strategies to stretch your media budgets is to ensure that you are connecting with your best prospects during the most relevant moments of the purchase decision process. Through practical advice and illustrative case studies, this webinar will help you develop strategies for identifying your best prospects and focusing your dollars on the "critical moments" of the purchase process to move consumers from interest in your brand to action.
This webinar will:
Discuss the value targeting consumers based on "mindset" vs. traditional demographic targeting
Provide strategies for using seasonality or geography to maximize your media investment
Explain how to identify and exploit "competitive white space" to create greater visibility for your brand's message
Describe how to analyze the purchase funnel to help prioritize spending of media dollars
Participants should leave this one hour webinar with ample "food for thought" on how to get the most out of their media investment.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 21, 2010 at 1:00pm|
|Ends:||Wednesday, July 21, 2010 at 2:00pm|
Steve Moynihan, President, Moynihan Media Inc.
Prior to launching Moynihan/Media, Inc., in 2006, Steve spent sixteen years on the agency side of the business in a variety of media planning/buying capacities. Climbing the ladder each step of the way from assistant media planner to EVP/Managing Director, Steve developed his expertise as a media generalist on a wide variety of accounts including Volkswagen, Subaru, Fidelity, MasterCard, Titleist, Goodyear and Tyson Foods. Steve's talent and experience have been appreciated by agencies including Temerlin McClain, GSD&M, Chiat Day, Arnold and MPG.
Steve's company, Moynihan/Media, Inc., has a dual focus on advertising sales for national media companies down in the Southwest, along with consulting on a variety of critical advertising and media issues for national brands and media companies.