Moderator: Carla stratfold, CEO, OnRequest Images
Carla Stratfold CEO of OnRequest Images has more than 20 years of experience building and growing businesses, selling services to the software, telecom and media & entertainment industries. Before joining OnRequest Images as its CEO, Stratfold was an officer and senior vice president at RealNetworks, where she drove sales and distribution of their music, video and games products. Prior to RealNetworks, Stratfold was Oracle Corporation's vice president of product sales and marketing for North and South America. During her 10 years at Oracle, Stratfold held sales and technical management positions.
Carla sits on the executive committee of the Washington Technology Industry Association (WTIA). She is also a member of the OnRequest Images board of directors.
Presenter, Alma McClain-Williams, Group Manager, Marketing Procurement, Microsoft
Alma has been with Microsoft Corporation for 10 years in Redmond, WA. Currently, as the Group Procurement Manager she puts to use all her 27 years of corporate experiences in a role that is critical with responsibility for over $ 2 billion of spend. The role includes category management and strategies, preferred vendor selection, contract negotiations, and compliance for internal buyers of Advertising, Public Relations, Relationship Marketing, Media Services and Market Research. Past responsibilies, whci include prior work at Polaroid, have included Quality Control to Materials Management, Logistics, Transportation Procurement, and Sales.
Presenter, Chris Campau, Director Marketing Procurement, InterContinental Hotels Group
Chris led IHG's RFP and agency selection process for global photography & copywriting services, two of the critical marketing efforts in the $1B Holiday Inn Brands 2009-10 Re-launch. He works with companies within strategic sourcing and procurement, primarily with vendor selection and process optimization within marketing, corporate services, and information technology functions. Chris will share his insights working together with marketing teams in selecting and developing effective agency relationships, including an overview of the global photography and copywriting services endeavor for IHG.