Managing Partner, Rivkin & Associates LLC
Steve Rivkin founded the consultancy that bears his name in 1989. He has consulted, written and lectured on branding strategies and naming tactics for more than 20 years.
His firm has completed naming assignments for hundreds of companies and brands, including Alliant Energy, AquaGlass, Atlantic Health, J&J/Biosense, Kraft Foods, Lenzing AG (Austria), NBC Universal, Pixel Optics, Premio Foods, Thomson Healthcare and Tiffany & Co.
Steve has spoken on the subject of naming at conferences around the world, and was called "American's leading nameologist" by Asian Brand News. His 2004 book, The Making of a Name (Oxford University Press), was described by its prestigious publisher as "the definitive book on names and naming." He is a frequent contributor to print media, online journals, radio and TV shows on the subject of naming.