Paul Kurnit is co-author of "The Little Blue Book of Marketing: Build A Killer Plan in Less Than A Day. He's a senior marketing, advertising, and entertainment executive, founder and president of PS Insights, Kurnit Communications and KidShop. Formerly, as president of Griffin Bacal, a DDB agency, Paul played a key role in Hasbro's dynamic growth into a leading international toy and entertainment company. Prior to Griffin Bacal, Paul ran numerous businesses for P&G, American Express and Kraft at Ogilvy and Benton & Bowles. Paul is a Professor of Marketing and Advertising at Pace University.
Tantalizing Tips To Better Marketing Planning
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A great marketing plan should drive a vital and robust business. What if you could work a fun, inclusive, collaborative process to come up with a much fresher, richer and marketplace ready plan your whole team would enthusiastically support? The Marketing Plan in a Day is dedicated to accomplish just that.
This webinar will focus and isolate some of the powerful principles from the book The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day. Co-author Paul Kurnit will guide you through some best practices that will change forever how you go about devising, writing and implementing Marketing Plans.
This webinar is for anyone who has to write, review or approve a marketing plan-including mid-to senior-level marketers, brand managers, directors, VPs and CMOs. Cross functional team members, including people who work in direct marketing, consumer promotions, corporate planning, finance, sales and digital marketing will also find this webinar valuable.
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Start: Wednesday, September 15, 2010 at 1:00pm
End: Wednesday, September 15, 2010 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***