How To Win Business in the New Marketing Democracy

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Customers now control the marketing they receive and ignore the rest.  Campaigning for their attention requires skilled, direct marketing execution on customer recognition, customer data, personalization and relevant communication... all occurring in real-time.  Improvements in database marketing across digital channels is enhancing customer experience, making companies easier to do business with and bringing in more business.

Winners in the new Marketing Democracy era use strategy and analysis to identify best prospects and focus resources on the most effective channels and segments. Achieving this goal means understanding 'voters' and their lifecycle to deliver communications through multiple media channels in cadence with the way they research, shop, purchase and expand into more services.  Join the revolution rather than resist it by fusing insight with media to create high-performing campaigns that are more relevant at every interaction.

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Start: Wednesday, October 20, 2010 at 1:00pm

End: Wednesday, October 20, 2010 at 2:00pm



Chris Marriott, VP and general Manager, Axiomdigital

From the commercialization of the Web, through the dot-com bust, and right up to today's fast-evolving digital landscape, Chris Marriott has been involved with helping some of the largest global companies leverage the Internet as a new and powerful marketing tool; companies like IBM, Procter & Gamble, Sprint, and FedEx.

A 15-year veteran of interactive marketing and advertising, Chris now leads Acxiom's Digital Agency as its Vice President, Global Managing Director.  Acxiom Digital is a 300+ person agency with offices in New York, Nashville, San Francisco, London and Singapore.  A top 20 digital agency in the United States, Acxiom's Digital Agency is a leading integrated digital marketing company providing services and solutions for companies wanting to acquire and retain customers via email, web sites, search, mobile, display and other emerging digital marketing channels.