Techniques for Effective Internal Agency Collaboration

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A strong working relationship between marketers and internal agencies is essential to getting great marketing communication. This webinar will focus on building an effective relationship between marketers and internal agency partners by highlighting techniques and tips that can immediately be applied. Facilitator Nancy Friedman will guide you through best practices that will change and improve existing work relationships.

You will not only understand how the internal agency relationship is different from one with an external agency, but also what specific activities generate the best creative work possible.

This webinar is for marketers, internal agency personnel, and/or business partners who currently work with an internal agency or are thinking of starting an internal agency.  Cross functional team members such as those in direct marketing, digital marketing, web management, promotion etc, outside of advertising would benefit equally if they too are working through the internal resource. 

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Start: Wednesday, October 27, 2010 at 1:00pm

End: Wednesday, October 27, 2010 at 2:00pm



Nancy Friedman shares her experience and wisdom gained from her 20+ years as a marketing executive, leading advertising and marketing functions at Visa, USA, Levi Strauss and Company and CPG organizations including Dreyer's Ice Cream and Crown Zellerbach.  She currently consults and trains marketing organizations on topics which include:

  • How to write an effective brief
  • How to optimize your relationship with your agency (external or internal)
  • How to improve your marketing processes to get the creative work you deserve
  • Positioning your brand

She also works frequently with marketing clients facilitating strategic planning sessions and new product brainstorms.