What's New in SEO, Social Media, and Mobile Devices
2010 saw major changes in Search Engine Optimization; for almost ten years, Google was at the center of the web until Facebook, mobile devices, and apps of all sorts started to challenge Google dominance in search. The current situation will continue to change: Facebook is evolving rapidly, laptop sales are collapsing, and dozens of iPad clones are coming out. Indeed, 2011 will be a year of continuing deep changes where the web will continue to be an incompatible set of platforms and devices.
In this webinar, you will learn:
- How Google, to keep up with social networks, has changed their ranking criteria where keywords and meta-tags are being replaced by "Social SEO" and what this means for you and how to use it.
- How to implement a Cross-Channel SEO strategy that works across search engines, social media sites, mobile platforms (iPhone, iPad, Android, Blackberry), and apps.
- How to utilize SEO for apps to get your target audience to find your app in the haystack where there are nearly a million apps available for download.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, January 19, 2011 at 1:00pm|
|Ends:||Wednesday, January 19, 2011 at 2:00pm|
Search Director, Acxiom Digital
Andreas Ramos develops strategies and tactics for SEO and paid search at Acxiom's digital agency. He is the author of "Search Engine Marketing" (McGraw-Hill) and six other books on web technology. Andreas has been 15 years in Silicon Valley where he has worked at SGI, SUN, Brio, and other companies. He has also been the analytics strategist for Stanford's MBA school. He manages paid search for MIT. He graduated in 1982 from the Universität Heidelberg, Germany.
Andreas has spoken on digital marketing and analytics in Beijing, Shanghai, NYC, Chicago, Los Angeles, Silicon Valley, Copenhagen, and Vienna.
Senior Manager, Acxiom Digital
Matt Smith has eleven years of experience in working with clients including Capital One, IHG, Dell, HP, and Teleflora to maximize their traffic and search engine exposure.
Matt is responsible for overseeing paid search and SEO strategy and tactical functions for all clients, as well as providing recommendations for and helping to integrate paid search with other online and offline campaigns. Additional responsibilities include website audits and content optimization, prospecting and solutions strategy for prospective clients, training clients and internal stakeholders on paid search and SEO best practices, and providing POV leadership. Matt graduated with a BA in English Literature from San Jose State University.