Search Director, Acxiom Digital
Andreas Ramos develops strategies and tactics for SEO and paid search at Acxiom's digital agency. He is the author of "Search Engine Marketing" (McGraw-Hill) and six other books on web technology. Andreas has been 15 years in Silicon Valley where he has worked at SGI, SUN, Brio, and other companies. He has also been the analytics strategist for Stanford's MBA school. He manages paid search for MIT. He graduated in 1982 from the Universität Heidelberg, Germany.
Andreas has spoken on digital marketing and analytics in Beijing, Shanghai, NYC, Chicago, Los Angeles, Silicon Valley, Copenhagen, and Vienna.
Senior Manager, Acxiom Digital
Matt Smith has eleven years of experience in working with clients including Capital One, IHG, Dell, HP, and Teleflora to maximize their traffic and search engine exposure.
Matt is responsible for overseeing paid search and SEO strategy and tactical functions for all clients, as well as providing recommendations for and helping to integrate paid search with other online and offline campaigns. Additional responsibilities include website audits and content optimization, prospecting and solutions strategy for prospective clients, training clients and internal stakeholders on paid search and SEO best practices, and providing POV leadership. Matt graduated with a BA in English Literature from San Jose State University.