Social Media Metrics: How To Measure Your Success

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Social media today is where the World Wide Web was in 1995. Everybody was talking about it but best practices were few and far between; We know social media is important, valuable and catching on. What we're just starting to learn is how to measure the business results of investments in this new communication medium. Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current Chairman of the Web Analytics Association and author of "Social Media Metrics" tackles this subject head on and reveals what he's written in his seventh book on using the Internet for marketing.

In this webinar, Jim will address the ultimate question: how much should you invest in social media as an attention getting vehicle? From the familiar (Awareness, Reach, Frequency) to the unfamiliar (Sentiment and Influence) to the bottom line (Competitive, Results and Value), you will learn about the new face of online promotion and what it means to today's advertisers.

We can't all launch Old Spice, The Man Your Man Could Smell Like campaigns, but we can keep tabs on the return on our social media investments. Whether your department is responsible for social media programs or not, this webinar will keep you up to date and in the conversation with your brand managers, your agencies and those pesky "social media gurus."

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Start: Wednesday, December 8, 2010 at 1:00pm

End: Wednesday, December 8, 2010 at 2:00pm



Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Social Media Metrics: How to Measure and Optimize Your Marketing Investment." Sterne is the producer of the international eMetrics Marketing Optimization Summits and is the co-founder and current Chairman of the Web Analytics Association  Jim was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.