Seven Ways To Promote Innovation in Your Marketing Program

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Innovation is more than a buzz word; it is an absolute necessity if you are to keep pace with change. But let's face it; it is hard to take time for something that doesn't deliver a guaranteed result. Innovation can be sloppy, inefficient, and down right inconvenient if not managed properly. This webinar will offer 7 proven ways to get value from an innovation effort. These will include; ways to get an idea when you want one, ways to involve key players in the creative process so that ideas are embraced rather than resisted, ways others have found time and space for their creative effort.  In a case study rich presentation attendees will get tips and tricks for being truly successful in building an innovation friendly business environment.  

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Start: Wednesday, January 18, 2012 at 1:00pm

End: Wednesday, January 18, 2012 at 2:00pm




Christopher W. Miller is Founder of Innovation Focus, a customer research and new product discovery firm, Past President the Product Development and Management Association, on two non-profit boards and a 2003 Ernst & Young Entrepreneur of the Year Award winner. Chris's primary focus is to inspire deep customer understanding and meaningful innovation.  Early in his career he was a Director with Phillips Electronics, Nurse Call & Hospital Video Systems Group.  He received his Ph.D. from Case Western Reserve University where he studied the Life Long Learning patterns of technical professionals including nurses with post-Graduate degrees. His Masters Thesis was on trust between doctors and patients and his current research is on the use of Informed Intuitions (fast and frugal decision making) in medical practice.

Chris's User Centered Design and Focused Innovation approach is documented in dozens of significant articles, chapters, manuals, and workbooks. Chris has been recognized for his series of Growth Forum articles for the PDMA publication Visions.  He has written for Food Engineering, Concurrent Engineering, Project Management Monthly, Food Technology Intelligence and The Journal of Product and Innovation Management.  He is a co-author of Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery, Chapter 8 in The PDMA Tool Book to be published by Wiley in August of 2004.

Dr. Miller developed the Focused Innovation TechniqueTM based on highly successful personal problem-solving styles.  The Focused Innovation Technique has been credited with a diverse set of service and business solutions within organizations such as Catholic Health East, American Society of Hospital Engineers, Volunteers for Medical Engineering, The Health Care Resource Conservation Coalition as well as DuPont, Merck, Johnson & Johnson, Kimberly Clark, Bristol-Myers, AstraZeneca and many others.