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New Ideas for Maximizing Ad Production Dollars

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Webinar Description

Move Out of Your Comfort Zone: New Ideas for Maximizing Ad Production Dollars

Are your ad productions flat or worse yet, have they been cut? Are you challenged to produce more content for less?   Are you baffled by the digital revolution? We are all struggling with the same challenges.


In this webinar, you will learn how to boost efficiencies and get more from your marketing investments without sacrificing the quality of the creative.  We will share with you some of the latest approaches to delivering more for less, including how to use your agencies better for your productions, how to create successful preferred vendor partnerships and sustain them, and how to regain control of your media assets.

  • Integrated Production Process - how to coordinate multiple agencies on one project and leverage creative assets - create once, pay once, and use often
  • Taming the Digital Frontier - as in traditional media, you should insist on the same level of detail and best practices in digital/Internet/mobile mediums
  • Preferred Vendor Best Practices - learn how to streamline your production process, create efficiencies, and improve transparency by consolidating suppliers across your agencies and incentivizing vendors. 



Begins:Wednesday, March 23, 2011 at 1:00pm
Ends:Wednesday, March 23, 2011 at 2:00pm

Jillian Gibbs 

Founder & CEO - APR

Jillian founded APR as a company that would set new standards for advertising production consultancies. She saw APR's role as a true communications partner, not just a cost-containment advisor. Her vision was to take a more comprehensive approach that would help clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge marketing technologies. Jillian has helped define new standards within the production industry throughout her 20 year career.

Today, APR is one of the nation's fastest-growing advertising production consultancies with offices in all major U.S. production centers, Canada and Europe. Jillian continues to expand APR's original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape.

APR is the official instructor for ANA Ad Production Workshops and is frequently called upon to consult on production issues with advertisers, agencies, international industry associations (including ANA, ACA, ISBA and WFA), agency holding companies, and industry executives.


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