LinkedIn for Marketers

This event is over.

With 2-3 million (mostly) businesspeople joining LinkedIn every month, LinkedIn is fast approaching 100 million members, whose willingness to upload previously unobtainable, undiscoverable information about themselves has transformed LinkedIn into one of the world's most powerful search engines. As more people, keyword and company search is done on LinkedIn, bypassing Google and other search engines, smart professionals are building ever-more robust, search-friendly profiles filled with carefully selected keywords. Companies increasingly are encouraging senior executives and customer-facing executives to build out strong, keyword-embedded profiles to help create stronger collective brands and make their companies more discoverable on LinkedIn. Sales and business development professionals are using LinkedIn to identify and connect with potentially important buyers they have never met or even knew existed. Recruiters are using LinkedIn in very sophisticated ways to gain an edge with so-called "passive" (gainfully employed) talent. And marketers are running demand-generation programs on LinkedIn using an ever-growing number of tools to tightly target advertising and email-like messages to very granular customer and prospect audiences. In this webinar, you will learn more-and the latest-about LinkedIn's myriad of potential applications for your business from an agency exec with one of the best profiles on LinkedIn, who manages several LinkedIn marketing "Groups" and who has evangelized about LinkedIn for the past four years and at several past ANA programs.

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Start: Wednesday, April 6, 2011 at 1:00pm

End: Wednesday, April 6, 2011 at 2:00pm



Gary Slack

Chairman and Chief Experience Officer, Slack + Company

Gary Slack is chairman and chief experience officer of Slack + Company, one of the world's first integrated marketing communications agencies and one of the very few that works exclusively with business-to-business marketers.

The Business Marketing Association has named Slack Barshinger its national Agency of the Year three times in the past eight years. And Crain's BtoB magazine has named Slack Barshinger a Top 3 national b-to-b agency for five of the past seven years.

For eight consecutive years, BtoB magazine also has named Gary to its annual list of the "Top 100 Most Influential People in Business-to-Business Marketing." For three years in a row, he has been named to the annual "Who's Who in Chicago" list published by Crain's Chicago Business.

Gary is into the second year of a two-year term serving as national chairman of the Business Marketing Association. He is a judge of the Chicago Innovation Awards and is a past chairman and member of the board of directors of the Economic Club of Chicago.

Before founding Slack + Company in 1988, Gary spent 11 years with the Omnicom Group, where he held senior-management positions in Chicago and Washington, DC, with Doremus & Co. and Porter Novelli.

He started his career in 1977 as a writer with Porter Novelli in Washington, DC. Before joining Porter Novelli, he was a newspaper reporter in his home state of New Mexico.

Gary graduated in 1976 with a B.A. in economics from Dartmouth College, where he was editor-in-chief and chairman of The Dartmouth, the nation's oldest student-owned college newspaper.