Precision Marketing + Big Data = Lower Costs, Higher ROI

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Relevance, revenue and risk loom large for marketers in today's cut-throat environment. Faced with ever-increasing expectations from consumers and the C-suite, marketers are under intense pressure to get more results with fewer resources and under tighter budgets. How do marketers ascend the mountain of Big Data instead of being buried beneath it? How can a marketer make a case for implementing new Big Data programs to a procurement department? And how can marketers use the alchemy of analytics and automation to render revenues from prospects? It all comes down to Precision Marketing. Sandra Zoratti, vice president of marketing at Ricoh and published author, will share the six principles that lay the foundation for the art and science of Precision Marketing.