CMO Conversation With Jon Iwata of IBM

Jon Iwata, svp marketing and communications, IBM Corporation was the lead on the first every Global CMO study.  More than 1700 CMOs from 64 countries participated, helping us learn what's on your minds.  Not surprisingly CMOs highlighted marketing and technology as the two most powerful external forces affecting their organizations today.  Specifically, in this CMO conversation Becky and John will address the four key challenges CMOs identified:

1.       The explosion of data

2.       Social Media

3.       The proliferation of channels and devices

4.       The shifting of consumer demographics

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Moderator

Becky Saeger

Guest

Jon Iwata
Senior Vice President, Marketing and Communications
IBM