CMO Conversation With Andy England, MillerCoors
Andy England loves brand and innovation. He is responsible for leading the MillerCoors marketing and strategy efforts. Previously, he was Chief Marketing Officer of Coors Brewing Company; before that he drove profitable growth for some of the world’s most recognized brands, including The Hershey Company, Nabisco Biscuit Company, Cadbury Schweppes, Dr. Pepper/Seven-Up and OpenTable Inc.
Andy's openness to new ideas, especially on the packaging front, is one of the reasons that the Coors portfolio continues to succeed in a down economy and why he was named lead marketer for the MillerCoors juggernaut.
Becky Saeger will chat with Andy about how he has balanced the drive for long-term brand growth with need for short-term activity. As a brand champion, Andy knows the importance of being a brand builder – he will share some of his brand building learning insights as well as his successes and past opportunities. By listening into Becky and Andy’s conversation, you will gain an appreciation for how a seasoned CMO is able to challenge his team to continually create big growth ideas, while fostering a culture of fun and a learning experience at the same time.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Tuesday, July 17, 2012 at 12:15pm|
|Ends:||Tuesday, July 17, 2012 at 12:55pm|
Becky Saeger- Consultant
Andy England- MillerCoors