Asian Americans: A Consumer Segment You Can't Ignore

In this webinar, the Asian American Advertising Federation (3AF) will spotlight Asian Americans and why savvy marketers should be targeting them. The Pew Research Center recently released data showing that Asians have surpassed Hispanics in immigration, pushing the Asian population in the United States to a record 18.2 million, and making Asians the fastest-growing ethnic group in the country. The estimated buying power of Asian Americans is a staggering $718.4 billion and growing. As a group, Asian Americans over-index in such consumer categories as telecommunications, financial services, insurance and automotive. Tune in to this provocative webinar to learn more about why and how to reach Asian consumers.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Sharmila M. Fowler
Senior Client Advisor
Geoscape

Thomas Tseng
Principal & Co-Founder
New American Dimensions, LLC