The Digital Black Consumer (Multicultural Series)

Digital is quickly becoming the main media source for African Americans to consume entertainment, news and more. According to recent research conducted by BET, African Americans are digitally inclined and consume heavy amounts of all types of media. 67% own desktop/laptop computers; 62% are heavy online users; 64% are gaming/music video enthusiasts and 37% are heavy TV/DVR viewers. In this session, Matthew Barnhill, Executive Vice President, Corporate Market Research – BET will discuss the powerful influence of digital on the black consumer and how best to utilize this medium to reach this consumer in the most relevant way.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Matthew Barnhill
Executive Vice President, Corporate Market Research
BET

Carol Cunningham
VP Consumer Insights
BET