Managing Advertising Excellence With Procurement

Procurement has been brought into the decision-making process of agency contract negotiation and agency selection. In addition, procurement is involved ongoing in monitoring advertising budgets and processes. Therefore, long-term relationships with agencies are imperative. This webinar will cover ways to help bridge the gap between client procurement and agencies in order to receive maximum value from procurement.

Areas to be covered include:

• Educating both sides
• Securing performance data
• Treating agencies as valued employees
• Valuing the long-term relationship in the equation
• Managing expectations on both sides
• Empowering change agents
• Considering using Qualification-based selection (QBS)

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Alan Krinsky
President
Alan Krinsky Associates

Steve Marcus
President/Founder
MobiSave
(and a strategic consultant to Alan Krinsky Associates)