Agency Performance Measurement & Evaluations

Formal agency performance evaluations are considered a best practice by the ANA, and, encouragingly, they are an established policy among the vast majority of marketers.  This webinar will cover issues including:

• The primary reasons for conducting agency performance evaluations
• Key steps to effective performance evaluations
• Specific qualitative and quantitative criteria used
• Reasons some evaluations don't work or produce the desired outcome
• Best practices for evaluating agency performance
• Other issues including: frequency of evaluations, use of two way or 360-degree evaluations, and more

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Bruno Gralpois
Head of Global Marketing Operations
Visa Inc.
Chair, ANA Agency Relations Committee, West Coast chapter