And Now a Word From the Agencies (4As` Perspective)

A team of agencies, all member of the 4A's, will describe marketing dynamics, the role of agencies and suggested best practices for optimizing agency/advertiser relationships. The discussion will likely include:

• The power of marketing: growing brands, building intangible value, and informing / engaging consumers, customers and stakeholders
• The marketing services industry: what agencies do, core agency services, agency service models
• Agency/client relationship management
• How to get the best results from your agency
• Alignment of interests among client management, client marketing, client procurement, and agency
• Mutual transparency-goals, objectives, metrics and benchmarks
• Respect, trust and collaboration
• Shared vision and balance between effectiveness/efficiency
• Ongoing, 360-degree assessment
• Best practices for procurement for working with agencies

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Mat Mildenhall                                   Plus other agency leaders to be announced
Global Leader, P&G
BBDO & Proximity