As a leader in self-regulation, the ANA, through the Center for Ethical Marketing, helps businesses build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints.

Be an ethics advocate for your company or organization – join the ANA Ethics Policy Committee or contact staff to learn how you can get more involved.

Our Services

Go beyond what's legal – do what's right.

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Global marketing companies and service providers: select ANA as your approved mediator and compliance provider for international data transfers.

View the annual ANA Privacy Shield Reports:

2022  |  2021  |  2020  |  2019

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Subscribe to ANA’s data hygiene tools, which can save thousands of dollars in prospect promotional mailings while being responsive to consumers, building brand trust, and helping the environment.

Read more about DMAchoice (PDF)

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ANA serves as one of the compliance arms to the Digital Advertising Alliance’s interest-based advertising opt-out program. Contact staff with any compliance questions.

Upcoming Events

Stay ahead of the regulatory curve.

Ethics Policy Committee

Open to all ANA members with a marketing background and interest in ethics, best practices, and related compliance topics, the Ethics Policy Committee meets quarterly to review pending activities at the federal and state levels, review and provide input to shaping the Guidelines for Ethical Business Practices and related ethical standards, and learn about best practices and key topics in ethical marketing across the marketing ecosystem.

Request to join the Ethics Policy Committee


Upcoming meetings:

February 9 | April 27 | July 13

Previous meetings:

October 12, 2022 | July 14, 2022 | April 13, 2022 | February 24, 2022

Webinars

Previous webinars:

FUNdamentals of Ethical Marketing: Join our Interactive Game - Is It Ethical?
Available to watch on-demand. Recorded October 26, 2022

FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits
Available to watch on-demand. Recorded September 7, 2022

IBM on AI and Ethics: from Principles to Practice
Available to watch on-demand. Recorded June 8, 2022


Ethics Issue Alerts

The latest issues in marketing and ethics.

Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands

by Lisa Shosteck, 3 months ago

The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

To Be or Not to Be — Is it Truly Anonymized Data?

by Lisa Shosteck, 5 months ago

In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

Additional Alerts from the Federal Trade Commission

Best Practices and Compliance Resources

A robust data compliance and accountability tool kit to elevate industry standard practices.

Ethical Business Practice Guidelines and Guidance

Also available as a PDF, these generally accepted principles of conduct reflect the marketing industry’s long-standing policy of promoting the highest levels of ethics in data stewardship and marketing.

List Management Tools

Effective and affordable data hygiene management and compliance tools to help you respect consumer marketing preferences and accelerate your sustainability journey.

Do Not Contact Lists:

Additional Tools:

Consumer Help and Resources

If you have questions about a marketing or fundraising offer or would like more information on how to better manage your marketing experience, please review our consumer toolkit and resources below.

ANA Members Recognize Ethical Practices as a Key to Success

Filing Complaints

The ANA is interested in hearing from you if you believe a direct marketing promotion or practice is questionable and may warrant a formal review by staff or the ANA Ethics Review Committee. The ANA receives and investigates complaints against member and nonmember organizations.

For questions or concerns, contact ethics@ana.net.

 

Or, reach out to the Center for Ethical Marketing team directly:

Senny Boone
Senior Vice President
Email: sboone@ana.net

Lisa Shosteck
Consulting Director
Email: lshosteck@ana.net

Angela Tyree
Manager
Email: atyree@ana.net