David is a Co-Leader, Global Digital Marketing Strategy Practice with McKinsey & Company’s Marketing & Sales Practice in Boston. His work focuses on helping marketing executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. He has worked with companies around the globe, over the past 20 years, covering channel strategy, database marketing, online media, and brand strategy. His client experience spans across technology, retail, travel, and financial services.
Client service experience includes:
Before joining McKinsey,
David holds B.A. in Economics from Harvard College and M.B.A. from Harvard Business School.
David has published articles on topics around digital marketing, brand management and marketing segmentation. His recent article in the Harvard Business Review was on “Branding in the Digital Age.” He’s also a frequent speaker at marketing, digital and advertising forums including those hosted by the CMO Council, 4A’s, ITSMA, OMMA, and the Conference Board.
David was recently named one of the top 50 smartest people to follow on Twitter by Business Insider with more than 4K followers, and over 25K on LinkedIn