Tressie Lieberman is VP of digital marketing and off-premise for Chipotle, where she is responsible for driving digital engagement and the growth of new ordering occasions. In this role, Ms. Lieberman oversees a team dedicated to building relationships with the brand’s community through social media, the Chipotle Rewards loyalty program, and CRM. She also drives the strategy and marketing of the delivery and catering business through strategic partnerships and promotions.
Ms. Lieberman has previously held leadership positions at Snap Kitchen and Taco Bell. She is a graduate of the University of Texas and is a member of the board of directors of The Mobile Marketing Association and serves on the Adweek Innovators Council.