Shiv Singh drives PepsiCo’s digital marketing agenda across paid, owned, and social media. He is hands-on with portfolio-wide digital media strategy, innovation, optimization, and measurement efforts. His team is also responsible for digital marketing across Pepsi, Mountain Dew, SoBe, AMP, Sierra Mist, Propel, and Aquafina as well as the Lipton and the Starbucks partnerships. Prior to PepsiCo, Mr. Singh worked at Razorfish for over 12 years in its New York, London, and San Francisco offices, serving most recently as its vice president and global social media lead. In August 2012, he was recognized by Adweek as a Top 50 Marketer, and in September 2009, he was on the cover of as Ad Age as a Media Maven. Mr. Singh is the author of Social Media Marketing for Dummies and is frequently quoted by The Wall Street Journal, Reuters, the Associated Press, Ad Age, Adweek, USA Today, The New York Times, and Fortune on digital strategy and social influence marketing.