Speaker Profile

Liam McCarten
Digital Marketing Manager North America / Reckitt Benckiser

Hailing from the UK, Liam McCarten is leading the digital agenda for RB U.S. business across social, digital, mobile, content and technology. He is focused on delivering business transformation and the maturity of digital within RB.

Liam McCarten is leading the strategic development and implementation of partnerships with the likes of Facebook and Google among other companies across media, technology and creativity.

He previously lead the major shift in digital emphasis within the UK business – delivering exceptional in market results to quickly propel RB to a major player in the UK digital landscape.

Starting in Management consulting working strategic retail projects at Oliver Wyman, Liam McCarten moved into strategic planning roles at the U.K. digital agency Steel before joining RB; working across clients such as Debenhams, Betfair, Greggs the Bakers and AOL.

Liam McCarten holds a B.A. in Economics from Loughborough University, England.