JR Badian is the vice president of digital marketing and social media at MasterCard. He oversees all U.S. digital marketing and social strategy for campaigns. His work includes managing all digital execution, campaign landing pages, online display, SEO strategies, consumer home page(s), as well as CRM for the Priceless Cities loyalty program. In addition, he leads the social practice covering social media planning & buying, community management, and digital partnerships with platforms such as Facebook, Twitter and YouTube, and leads the digital agency relationships with R/GA, MRM, and iCrossing. Prior to MasterCard, he was director of business development for Vitrue, now known as Oracle Social, leading three client accounts including American Express, Colgate, and J&J in Facebook platform strategy and platform publishing on Twitter, as well as the development of custom social apps. Mr. Badian is a founder and director for Take 2 Marketing. Prior to his involvement in Take 2 Media, Mr. Badian was the director of strategic marketing for Loews Theatres. He also worked for Rupert Murdoch’s News Corporation as a strategic planner where he helped drive new business opportunities and helped guide the strategic direction within the firm within emerging media. Mr. Badian received his M.B.A. in 1 year from Babson College. He also earned a Masters from Columbia University in organizational behavior. Mr. Badian studied at Indiana University Kelly School of Business where he received his undergraduate degree with a double major in finance and marketing.