Marc de Swaan Arons, an acknowledged global marketing leadership thought leader, co-authored the 2014 Harvard Business Review article “The Ultimate Marketing Machine” and the best-selling marketing book The Global Brand CEO. Mr. de Swaan Arons co-founded EffectiveBrands in 2001 following a successful career with Unilever. EffectiveBrands merged with Millward Brown Optimor in June 2014 to become MB Vermeer. As part of WPP and Millward Brown, MB Vermeer is a member of the world’s largest network of advertising and marketing consultancies. At MB Vermeer, Mr. de Swaan Aarons spearheads the Marketing2020 initiative, an ongoing project with contributions from more than 10,000 global marketers. He serves as a volunteer on the board of The Andrew Glover Program.