Speaker Profile

Desiree Reid
General Manager, Senior Vice President, Brand Development Worldwide / IMAN Cosmetics

Desiree Reid is one of the leading industry experts in global cosmetics, skincare and fragrances. The Pace University alumna has brought her international expertise in marketing, branding and product development to beauty industry leaders such as Charlie, Borghese, Max Factor, Revlon, Parfums Stern/Avon and Estee Lauder. In 1995, Reid successfully launched IMAN Cosmetics – the leading line of beauty for women with skin of color - into Europe, Canada, the Caribbean, African and Latin America. As the brand’s Senior Vice President & General Manager, Reid has expanded IMAN’s global distribution and successfully re-launched the line into new mass markets. Reid is utilizing her experience in innovative product technologies, new media and brand building strategies to maintain the company’s leadership position and continue to drive its ongoing expansion.