Carlos Saavedra is the Director of Culture Marketing for PepsiCo's soda business, including its flagship Pepsi and Mountain Dew brands. In this role, he is leading the effort to step-change the organization's cultural fluency in order to build brand equity and grow volume with key cultural groups. Specifically, Carlos steers cross-cultural strategic planning, creative development, and program execution in close partnership with PepsiCo’s brand & consumer engagement (media, digital, music & sports marketing) teams. He is also spearheading a joint collaboration with PepsiCo's Latin America region to deliver relevant content and create synergies across the Americas. As part of that effort, Carlos is currently piloting a 4-month Cultural Exchange Program in Bogota, Colombia. A 12-year PepsiCo veteran, Carlos has held a variety of brand marketing and innovation roles across multiple divisions including Gatorade, Tropicana, Sierra Mist and the Foodservice channel.