Patrick McLean is Vice President, Digital Brand Strategy at Capital One Financial. He is responsible for Capital One’s digital brand strategy and bringing the brand to life through social, mobile and other digital channels. He joined Capital One from Verizon Communications where he led the interactive marketing organization for the consumer and small business segments. Patrick also spent 7 years with Sympatico, Canada’s largest internet service provider where he led their marketing organization. Early in his career, he was a pioneer in the digital media industry having launched and served in senior marketing roles for a number of start up/early stage technology and media companies.
Patrick currently serves on the Microsoft Advertising Customer Advisory Board, is a member of Forrester’s Interactive Marketing Council and is a mentor for the R/GA Accelerator. He was named to the 2012 iMedia 25 list of media innovators.
Patrick currently lives in Richmond, VA with his wife Kelly and son Michael (5).