Marcy Cohen is responsible for corporate storytelling both to the press and among social media influencers. She and her team leverage digital as well as traditional media to create engagement focused on the value MasterCard brings key stakeholders. Marcy manages the Mastercard Conversation Suite, a social media command center where a global team monitors, analyzes and engages in conversations around the world, in real-time, 24/7.
Previously she was head of Social Media at Sony Electronics Inc. where she led a team in developing and executing digital and social media initiatives for new product introductions and corporate brand initiatives and managed influencer relationships within the personal technology community. She was also a member of the leadership team developing social media guidelines and a unified strategy on a global level. Her experience also included managing Sony's corporate PR strategy.