As senior vice president of Automobile Operations for American Honda Motor Co., Inc., Michael Accavitti oversees product planning, logistics, and marketing for both the Honda and Acura automobile brands.
His responsibilities for product planning and logistics include sales and production planning, distribution, quality assurance, company vehicle administration and market research.
As head of the company’s automobile marketing operations, Mr. Accavitti also oversees Honda and Acura brand management, national advertising, media operations, shows and experiential marketing and motor sports marketing, and marketing communications including analytics, ECRM and database operations, digital marketing, social media, among other responsibilities.
Prior to joining American Honda, Mr. Accavitti served as Executive Automotive Advisor for Cisco Systems in San Jose, Calif., where he developed new business and led innovation in the automotive space for Cisco’s Global Enterprise Theater.
From 1984 until 2009, Mr. Accavitti was with the Chrysler Corporation, most recently serving as President and CEO of the Dodge Brand and Lead Marketing Executive for the Chrysler Group. He began his 25-year tenure with Chrysler as an Industrial Engineer and held various positions in engineering, production management, finance, international business development, product and brand planning, marketing, motorsports and street and racing technology.
Mr. Accavitti holds a bachelor’s of science degree with a concentration in Industrial Engineering and Management from Western Michigan University, an M.B.A. degree from Wayne State University, and a Juris Doctor from the Detroit College of Law at Michigan State University.