Matt Bowne is a nationally recognized creative director at Bernstein-Rein in Kansas City. He's responsible for many major campaigns, including the acclaimed 2013 resurrection of Hostess Brands. To reach a younger generation of snack lovers, Matt penned “The Sweetest Comeback in the History of Ever” theme and led the development of an integrated campaign that achieved record sales for the company.
Twinkies aside, Matt has helped clients such as McDonald’s, MetLife, Sonic Drive-In, Blue Bunny Ice Cream, Missouri Lottery, PA Tourism and UMB Financial tell their stories. His work has been recognized by the Radio Mercury Awards, the Webby Awards, the ADDYs, the World Lottery Association, Communication Arts and Tori Spelling’s Twitter account (she liked his Blue Bunny spot).
A Chicago native, Matt keeps close tabs on his hometown teams. He predicts the Bears will soon win a Super Bowl. He wishes he had the same confidence in the Cubs.