Craig Dubitsky is a disruptive hybrid of underdog and arbitrageur, in everything from commodities to currencies to consumer packaged goods. As the founder and CEO of hello products, Mr. Dubitsky and his team are bringing “beauty, efficacy, and deliciousness” to the $40 billion global oral care category. Mr. Dubitsky’s involvement with revolutionary consumer packaged goods spans category lines. He was a founding investor and board member of Method Products and was the cofounder and creative lead behind eos and its spherical lip balm packaging. He’s strategized with green home care brand Seventh Generation on innovation and design; served as CMO of Popcorn, Indiana; and advised Help Remedies in his role as a board member. Mr. Dubitsky is also chairman of the advisory board of Lexicon, the leading global product naming consultancy, and served as a board member of the prestigious Art Directors Club from 2008 through 2012.