Ben Pollack currently leads Demand Generation globally for Verizon Business where he is responsible for driving qualified pipeline growth across the SMB, Enterprise, and Public Sectors. Ben has focused on leveraging data as the foundation to the teams he's led, enabling a more comprehensive way to predict, optimize, and translate audience performance. Prior to Verizon, Ben served as Senior Director, Demand Generation & Marketing at Comcast Advertising, the advertising sales division of Comcast Cable. In that role, Ben led the first-ever eCommerce initiative in the TV Advertising industry to support SMB’s in fully transacting via digital channels.
With over a decade of Digital & Demand Generation centric experience across several Fortune 500 and Global organizations, Ben is credited with developing advanced analytics and campaign practices that yield significant revenue in B2B environments. Prior to Comcast, Ben has built and led similar practices at NICE Systems, Sealed Air (BubbleWrap), and Siemens across multiple industry segments. Ben holds a BA in Clinical & Social Psychology from the University of Rochester and an MBA from the Kelley School of Business at Indiana University.