Speaker Profile

Caroline Caldwell
Director, B2B Strategy at Merkle B2B

Caroline works with global organizations to build strategic frameworks, define their marketing and media strategy, and identify growth opportunities. Caroline brings over seven years of experience, having worked directly with industry-leading global clients including AWS, Lumen, Workplace, Visa and more. She pulls from those experiences and a variety of data sources to uncover insights, conduct marketing assessments and execute end-to-end marketing strategies. Caroline brings a focus in advancing ABM frameworks and go-to-market strategies through an integrated approach for her clients.